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January 1, 2018

JMS249: My Predictions for 2018

My two big predictions for 2018 and how to capitalize on the opportunities.

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6 Comments on “JMS249: My Predictions for 2018

Jim Thomure
January 1, 2018 at 6:50 pm

Hmmmmm…… very interesting…… We are definitely seeing more and more sites with a membership or even just “logged in user” component to it …. so it only makes sense that small to medium size businesses / organizations that are not already personalizing their content or product lines will need to get with it … at risk of being left behind. The lions share of these business people would definitely need a dev pro like one of us to establish such a platform (regardless of what that platform would be)…. even if they had the knowledge, which would be rare, they likely would never have the time or the inclination ….. hence the opportunity for us.

Main thing I like about these predictions is the specificity. Actual ideas to research and potentially act upon — not just “Hey, AI or VR is gonna be really big in 2018!” ….. Duuuhhh.

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John Morris
January 2, 2018 at 11:22 am

Haha. Thanks Jim! Yeah, I hate the vague stuff, too. My brother was just telling me last night after I posted this that ESPN is going to be releasing a cable-free subscription service. So, you get access to all its content and don’t need a cable provider. Just another indicator for all this.

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Tobias A. Jayne
January 3, 2018 at 9:53 am

Considering this further, membership sites become extremely powerful when you incorporate Single Sign-On (SSO). This would give end users the ability to seamlessly log into your membership site leveraging their Twitter, Facebook, Google, etc accounts for authentication. In other words, it eliminates the need for a login screen and is much more secure as it’s based on OAuth or SAML 2.0. I haven’t had a chance to dig into this yet, but is anyone aware of any SSO WP Plugins or something along those lines?

I think John’s brother is dead-on that ESPN is on the bleeding edge with cable-free subscription services. This model would allow businesses to provide ala-cart services as opposed to the bundled services that are now the norm (and I’ve never been happy with). I think you have a fourth prediction here — perhaps for 2019.

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John Morris
January 3, 2018 at 12:34 pm

There are a few “social login” plugins for WordPress. Although, not sure how good they are. Disqus kind of does that for commenting, but not sure how that’d work for logging into a members area (maybe not at all). As for the ESPN thing, I do think we’ll see more of that. HBO has theirs. The CW launched its own standalone app. ESPN now. I think people value choice more than complete subservience to price. I don’t know… it’s gonna be an interesting next five years.

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Tobias A. Jayne
January 2, 2018 at 10:42 am

John Morris gives his predictions for the new year. They are based on his extensive experience and intimate knowledge of the industry. Be sure to give this a listen as you plan your strategy for 2018.

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John Morris
January 2, 2018 at 11:22 am

Thanks Tobias!

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